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Ella Jayms Boutique

Since Fall 2017, I've been heading up the creative direction, styling, and occasionally the photography for Ella Jayms Boutique. During my time working with the boutique, I've planned and directed campaigns for Ella Jayms for Winter 2017, Spring 2018, Summer 2018, Fall 2018, and Winter 2018. Our main focus has been around the "mother-daughter duo" that frequents her pop-up events. 

Key focuses: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Grouping/Market Research

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