Award Winning Creative Director
Passionate and driven creative professional with extensive experience in content production, design, and social media marketing. History of collaborating with cross-functional teams to support organizational goals and objectives. Areas of expertise include…
Fit & Flatter – Creative Director
Washington, Indiana, 2015 – Present
Oversee the daily operations, sales, content development, and the overall creative direction of the organization. Manages the sales process, leading prospecting and sales presentations to ensure a constant stream of new business. Serves as the lead designer, styling products and photoshoots to deliver stunning results. Collaborate with clients and internal teams to define and achieve goals, facilitating effective communication so all key stakeholders are informed, ready, and able to execute. Evolve and implement new and stronger processes, keeping projects productive and healthy over time.
Successfully built and launched the business from the ground up, partnering with development teams and key stakeholders to create a striking branded concept.
Created and maintained a new, efficient process for outreach by streamlining a variety of databases, including influencers, clothing companies, and press generating a significant increase in sales each month.
Collaborated with partner brands to host strategic giveaways, successfully promoting the company as well as generating on-average a 10% boost in subscriptions per giveaway.
Saved the company over $15K in website developer fees by strategically designing a new website through an alternative source.
Freelance Marketing Contractor / Digital Strategist
Washington, Indiana, 2016 – Present
Works with brands and influencers in various ways such as: crafting a full social media strategy, developing a consistent voice and personality, and bringing the story to life through engaging photography. Well versed in creative content creation, media kits and advertisements, quality control, copy writing and editing, digital content management, social media marketing and management, project management, managing cross-functional teams, press releases, effective communication, out of the box problem solving, and time management.
Design, create, copywriting/editing for websites
Produce relevant content to engage, convert, and improve brand awareness across various channels
Successfully plan and run giveaways of up to drive traffic and convert sales
Effectively monitor online trends by utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful campaigns
Purdue Fashion Association – Director of Public Relations
West Lafayette, Indiana, 2013-2015
Oversaw all PR activities and communications, which included creating press releases, managing social media accounts, developing company literature, creating targeted editorial calendars, writing articles, announcements, and media kits. Organized and facilitated a variety of fundraising events, promoting events through coordinating media coverage, passing out flyers and handouts, and sharing events via social media. Directed the annual Purdue Fashion Show, generating buzz around the event through interacting with local business, social media campaigns, and press.
Lead a team in the organization and execution of the Red Dress Event benefiting the American Red Cross and the awareness of heart disease, raising funds by allowing Purdue students to create and show original designs.
Recognized with the “Going the Extra Mile Award” for outstanding achievement and going above and beyond consistently in daily work and special projects.
Education / Training
Bachelor of Science in Apparel Design and Technology, Minor in Art (2015)
Purdue University – West Lafayette, Indiana
Advanced Fashion Design Short Course, Summer Study Abroad (2014)
Central Saint Martins – London, England