MALINA PADGETT

hi there! I'm malina. 

As a creative professional with a diverse background, my work is varied. For a peek into my work with creative direction, styling, photography, videography, brand strategy, etc. see below.

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Ella jayms

Since Fall 2017, I've been heading up the creative direction, styling, and sometimes photography for Ella Jayms. During my time working with the boutique, I've planned and directed campaigns for Ella Jayms for Winter 2017, Spring 2018, and Summer 2018. Our main focus has been around the "mother-daughter duo" that frequents her pop-up events. 

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

HOPE MADE

For Fall 2017, I worked with the Colombian brand Hope Made In The World to plan, style, photograph, and video a campaign.

Category: Creative Direction, Photography, Videography, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

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SHAYNE NYC

In the summer of 2018, I served as the Creative Director for a campaign for the size-inclusive brand, Shayne, with a focus on playful luxury. 

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

HEIGHT OF FASHION

Worked with Australian fashion label with a focus on tall women to create a campaign focusing on tall women of various ages. 

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination

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DUCHESS OF DUPONT

My recent work with Duchess of Dupont was focused on creating content that was more personal than the images the company currently had. Our strategy involved showcasing the pieces on 6 diverse women in a minimalistic fashion.

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

SIMPLE EXTRAVAGANCE

For the summer 2018 campaign for Simple Extravagance, we focused on the florals of summer and fashion for all ages. 

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

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XTENDED SOLES

For my first shoe campaign, I knew focusing on the negative space around the shoes would be key. Planning shots that were not just 3 sets of bare legs and shoes proved to be an eye catching fit.

Category: Creative Direction, Styling, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

SKINS ACTIVEWEAR

For the Spring 2018 SKINS campaign, I worked with 2 "attainably fit" women who embodied the active spirit of SKINS. 

Category: Creative Direction, Model Casting, Brand Strategy, Photoshoot Coordination, Focus Group

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